TERMS OF USE
Effective Date: October 4, 2026
These Terms of Use (“Terms”) govern your access to and use of LumaLux, including the LumaLux application, website, and related services provided by Unreal Projections LLC (“LumaLux,” “we,” “us,” or “our”).
By creating an account or using LumaLux, you agree to these Terms. If you do not agree, do not use LumaLux.
Our Privacy Policy explains how we handle personal information.
1. ABOUT LUMALUX
LumaLux is a creative projection application that enables users to map projection areas, create visual content, build projection shows, add effects and music, and play completed shows through compatible projection equipment.
Some LumaLux features use artificial intelligence and third-party processing services.
Features, compatibility, content, and technical requirements may change as LumaLux evolves.
2. ELIGIBILITY AND ACCOUNTS
You must be legally capable of entering into these Terms to use LumaLux.
You are responsible for maintaining control of your account and devices and for activities performed through your account.
You must not sell, transfer, rent, or provide unauthorized access to your account.
3. YOUR CONTENT
“User Content” means content you provide to LumaLux, such as photos, reference images, scans, masks, mapping information, custom descriptions, project information, and other materials you submit through the service.
You retain ownership of your User Content.
You grant Unreal Projections LLC a limited, non-exclusive license to host, copy, transmit, process, modify, and otherwise use your User Content as reasonably necessary to provide, operate, secure, maintain, and improve LumaLux and the features you request.
This includes allowing service providers acting on our behalf to process User Content as necessary to provide LumaLux functionality.
You represent that you have the rights necessary to provide your User Content and authorize its processing.
4. AI-GENERATED CONTENT
LumaLux may use artificial intelligence to create or modify visual content.
AI-generated results may contain unexpected or inaccurate elements, vary between generations, fail to precisely follow instructions, resemble other content, or contain visual artifacts.
You are responsible for reviewing generated content before displaying, publishing, distributing, or otherwise using it.
We do not guarantee that generated content will be unique.
5. LUMALUX CONTENT AND GENERATED OUTPUT
Subject to these Terms and applicable third-party rights, you may use output generated for you through LumaLux for uses permitted by your applicable plan or beta access.
This does not transfer ownership of LumaLux software, branding, theme catalogs, music, effects, templates, application assets, or other intellectual property owned by Unreal Projections LLC or third parties.
6. PERSONAL AND INTERNAL USE
Unless we expressly provide otherwise in writing, LumaLux consumer plans, including Basic and Plus, are for personal and internal use only.
Basic and Plus do not grant the right to use LumaLux to sell, install, provide, or operate projection shows or related services for compensation on behalf of third parties.
Commercial or professional-use rights may be offered separately.
7. CREDITS
Certain LumaLux operations may require credits.
Credits:
- are units of LumaLux service usage;
- are not currency;
- have no cash value;
- cannot be redeemed for cash;
- cannot be transferred unless expressly permitted; and
- may be subject to plan, allowance-period, expiration, or eligibility rules.
LumaLux may reserve credits while processing an operation and commit or release them based on the outcome.
Credit requirements and policies may change for future transactions or service offerings.
8. SUBSCRIPTIONS AND PURCHASES
LumaLux may offer monthly and annual subscription plans.
Prices, allowances, features, and availability are displayed before purchase and may vary by region or distribution platform.
Purchases made through a third-party app marketplace are billed and managed through that marketplace and may also be subject to its terms.
Where a subscription includes recurring credits, credits are provided according to the rules disclosed for the applicable plan.
Annual billing does not necessarily mean that an entire year's usage allowance is provided at once.
Unless expressly stated otherwise, unused recurring allowances do not roll over indefinitely.
9. FREE AND PROMOTIONAL ACCESS
LumaLux may provide limited free, promotional, or beta access.
Such access may include restrictions on generation allowances, processing features, output, export, projection, or other functionality.
Free, promotional, and beta access may be modified or discontinued where permitted by law.
10. WATERMARKS AND OUTPUT
Certain account states or plans may produce watermarked output.
Clean output may require an eligible subscription, beta entitlement, or other authorization.
You may not circumvent watermark, credit, subscription, entitlement, or output-authorization controls.
Files lawfully generated and exported while you were authorized to receive clean output are not necessarily modified if your authorization later changes or expires.
11. LUMALUX ASSETS
LumaLux may provide themes, music, effects, transitions, templates, graphics, prompts, style references, and other creative assets.
These assets remain the property of Unreal Projections LLC or their respective licensors.
Access to an asset through LumaLux does not grant permission to extract, redistribute, resell, sublicense, or separately exploit that asset except as expressly permitted.
12. EQUIPMENT AND PHYSICAL USE
You are responsible for safely installing and operating your projector, mobile device, cables, mounts, power equipment, and other hardware.
You are also responsible for obtaining any permissions necessary to project onto property and for complying with applicable laws, ordinances, property restrictions, and equipment-manufacturer instructions.
Do not use LumaLux or projection equipment in a manner that creates an unreasonable safety risk or unlawful interference.
LumaLux does not guarantee compatibility with every projector, device, property, connection method, or physical environment.
13. ACCEPTABLE USE
You may not use LumaLux to:
- violate applicable law;
- infringe another person's intellectual-property, privacy, publicity, or other rights;
- gain unauthorized access to accounts, systems, projects, content, credits, or data;
- circumvent credits, subscriptions, watermarks, beta controls, or entitlements;
- attack, disrupt, overload, or interfere with LumaLux or related infrastructure;
- access internal or restricted functionality without authorization;
- engage in abusive automated account creation or processing;
- resell unauthorized access to LumaLux; or
- use consumer plans for prohibited commercial services.
We may restrict or terminate access where reasonably necessary to protect LumaLux, our users, service providers, or others.
14. THIRD-PARTY SERVICES
LumaLux depends on third-party infrastructure, processing, distribution, and other services.
Those services may be subject to their own terms and privacy practices.
We do not control their continuous availability and are not responsible for outages, interruptions, changes, or discontinuation of third-party services outside our reasonable control.
15. INTELLECTUAL PROPERTY
LumaLux, including its software, interface, branding, logos, designs, workflows, catalogs, documentation, and other proprietary materials, is owned by Unreal Projections LLC or its licensors and is protected by applicable intellectual-property laws.
Except for the limited rights expressly granted under these Terms, no rights in LumaLux or its intellectual property are transferred to you.
You may not use LumaLux branding in a manner that falsely suggests sponsorship, endorsement, partnership, or affiliation.
16. FEEDBACK
If you provide ideas, suggestions, bug reports, feature requests, survey responses, or other feedback regarding LumaLux, you grant Unreal Projections LLC permission to use that feedback without restriction or compensation to develop, improve, operate, and market LumaLux.
Providing feedback does not transfer ownership of your User Content to us.
17. SERVICE AVAILABILITY AND CHANGES
LumaLux is an evolving service.
We may add, modify, replace, suspend, or discontinue features, content, service providers, themes, effects, plans, pricing, or functionality.
We may also perform maintenance or experience interruptions.
We do not guarantee that LumaLux will be continuously available or error-free.
Where required by applicable law, material changes affecting paid services will be handled with appropriate notice.
18. PRIVATE BETA
LumaLux may make pre-release versions of the service available through a private beta program.
Beta software may:
- contain bugs or errors;
- be incomplete;
- perform differently across devices or equipment;
- change without notice;
- include experimental functionality; and
- become temporarily unavailable.
Participation in a private beta does not guarantee future access to LumaLux or any particular feature.
Beta access may be limited by time, credits, functionality, or other restrictions.
Beta credits:
- are provided solely for testing;
- have no cash value;
- are not transferable;
- are not redeemable;
- may expire when beta access ends; and
- do not create an entitlement to future free or paid service.
We may modify, suspend, or end beta access where reasonably necessary.
Beta participants may be provided with additional Beta participation terms. If those terms conflict with these Terms regarding the Beta program, the Beta-specific terms control for the Beta program.
19. ACCOUNT SUSPENSION AND TERMINATION
We may suspend, restrict, or terminate access to LumaLux if you:
- materially violate these Terms;
- misuse the service;
- attempt to circumvent security, credits, subscriptions, beta restrictions, or entitlements;
- create material risk to LumaLux, our service providers, or other users; or
- engage in fraudulent or unlawful activity.
You may stop using LumaLux at any time.
Account and data deletion are addressed in our Privacy Policy.
20. DISCLAIMERS
To the maximum extent permitted by applicable law, LumaLux is provided “as is” and “as available.”
We do not warrant that:
- LumaLux will always be available;
- every generation will satisfy your instructions;
- every generated result will be accurate or free of artifacts;
- mapping will be perfect for every property or setup;
- every projector, device, connection, or configuration will be compatible;
- generated content will be unique;
- the service will be uninterrupted or error-free; or
- third-party services will remain available.
You are responsible for reviewing generated content and determining whether it is appropriate for your intended use.
Nothing in these Terms excludes warranties, protections, or other rights that cannot legally be excluded.
21. LIMITATION OF LIABILITY
To the maximum extent permitted by applicable law, Unreal Projections LLC and its affiliates, officers, employees, contractors, and licensors will not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages arising from or relating to LumaLux.
This may include loss of data, loss of profits, loss of business, inability to use the service, or damages arising from improper installation or operation of projection equipment.
To the extent permitted by applicable law, our aggregate liability arising from or relating to LumaLux will not exceed the greater of:
- the amount you paid to LumaLux during the 12 months preceding the event giving rise to the claim; or
- $100 USD.
These limitations do not apply where prohibited by law.
22. INDEMNIFICATION
To the extent permitted by applicable law, you agree to indemnify and hold harmless Unreal Projections LLC and its affiliates, officers, employees, and contractors from claims, losses, liabilities, damages, and reasonable expenses arising from:
- your unlawful use of LumaLux;
- your material violation of these Terms;
- your User Content;
- your violation of another person's rights; or
- your unsafe or unauthorized installation or operation of projection equipment.
This section applies only to the extent permitted by applicable law.
23. GOVERNING LAW
These Terms are governed by the laws of the State of Minnesota, United States, without regard to conflict-of-law principles, except where applicable consumer law requires otherwise.
Any dispute not subject to another legally required forum may be brought in a court of competent jurisdiction in Minnesota, except where applicable law provides you with another mandatory venue.
24. CHANGES TO THESE TERMS
We may update these Terms as LumaLux evolves or as legal, technical, or operational requirements change.
When we make material changes, we will update the effective date and provide additional notice where required.
Your continued use of LumaLux after revised Terms become effective constitutes acceptance where permitted by applicable law.
25. CONTACT US
Questions about these Terms may be sent to:
Privacy and account-deletion requests:
Unreal Projections LLC
Minnesota, United States