PRIVACY POLICY
Effective Date: October 4, 2026
LumaLux is a product of Unreal Projections LLC (“LumaLux,” “we,” “us,” or “our”). This Privacy Policy explains how we collect, use, process, store, and disclose information when you use the LumaLux application, website, private beta, and related services.
1. INFORMATION WE COLLECT
Account Information
When you create or use a LumaLux account, we may collect information such as:
- your email address;
- an internal account identifier;
- authentication provider information;
- account creation and sign-in information; and
- authentication and session information.
Depending on the version of LumaLux you use, authentication may be provided through email-based sign-in or third-party authentication services.
Photos, Scans, and Projection Content
LumaLux processes content necessary to create and manage projection experiences. This may include:
- photos or reference images of your home or other projection surface;
- scan and mapping information;
- projection masks and outlines;
- generated images;
- custom descriptions and generation instructions;
- project and show configurations;
- effects, transitions, music selections, and timing information; and
- related project and technical metadata.
Some content remains on your device. Certain reference images, masks, generated imagery, descriptions, and project information may be uploaded to cloud services when necessary to provide generation, enhancement, recovery, and related functionality.
Images you provide may incidentally contain people, vehicles, addresses, decorations, or other information visible in the image.
LumaLux does not currently request your device's precise GPS location to provide its core functionality. Information you provide, including photographs, may nevertheless contain or reveal location-related information.
AI-Generated Content
LumaLux uses artificial intelligence and image-processing technologies to create and enhance visual content.
When you use these features, information such as reference images, projection masks, theme instructions, custom descriptions, style references, and generated imagery may be processed to provide the requested functionality.
Generated Videos
Finished projection-show videos are currently rendered on your device and are not ordinarily uploaded to LumaLux's cloud services.
If you choose to save or share a video, it may be provided to your device's photo library, cloud-photo service, or another destination you select. Those services handle the content according to their own terms and privacy practices.
Purchase, Subscription, Credit, and Beta Information
We may maintain information related to:
- subscription status;
- purchases and renewals;
- credit grants and usage;
- processing reservations and charges;
- refunds or reversals;
- private-beta access and allowances; and
- related transaction and accounting information.
When purchases are processed through an app marketplace, the marketplace handles your payment credentials. LumaLux does not receive your full payment-card or banking information from those transactions.
Diagnostic and Performance Information
During the private beta and where diagnostics are enabled, LumaLux may collect technical information to diagnose problems, improve reliability, and evaluate performance.
This may include:
- app version and build;
- device model and operating-system version;
- processing stage and result;
- error categories or codes;
- processing and rendering duration;
- internal account, session, project, show, or request identifiers;
- scan and mapping measurements;
- output and show characteristics;
- processing, retry, and cache information; and
- device performance information such as thermal or memory-warning conditions.
Diagnostic information may be associated with an internal account identifier and therefore may not be anonymous.
Our structured diagnostic system is designed to avoid including passwords, authentication tokens, API credentials, generation prompts, images, videos, or private content URLs as diagnostic payloads.
LumaLux-controlled private-beta diagnostic records are retained for approximately 30 days and are removed through a recurring deletion process.
2. HOW WE USE INFORMATION
We use information to:
- create and maintain accounts;
- authenticate users;
- provide mapping, generation, enhancement, show-building, and projection functionality;
- store and recover projects;
- manage credits, subscriptions, and beta access;
- process and authorize requested operations;
- diagnose failures and improve reliability and performance;
- protect the service against fraud, abuse, and unauthorized access;
- respond to support, privacy, and deletion requests;
- administer transactions; and
- comply with applicable legal obligations.
We do not currently use personal information for third-party behavioral advertising.
3. SERVICE PROVIDERS
We use third-party service providers to operate LumaLux.
These providers may perform services such as:
- cloud hosting and storage;
- authentication;
- database and application infrastructure;
- artificial-intelligence generation;
- image processing and enhancement;
- content delivery;
- email delivery;
- app distribution; and
- purchase and subscription processing.
Depending on the feature you use, these providers may process information such as account identifiers, email addresses, reference imagery, projection masks, custom descriptions, generated imagery, project information, transaction information, or technical information.
We provide service providers with information as reasonably necessary for them to perform services on our behalf or support functionality you request.
Third-party providers may process information under their own applicable terms, privacy policies, security practices, and legal obligations.
4. ARTIFICIAL INTELLIGENCE PROCESSING
Some LumaLux features require information to be processed by third-party artificial-intelligence or image-processing services.
Depending on the requested feature, information submitted for processing may include:
- reference imagery;
- projection masks;
- generation instructions;
- custom descriptions;
- style-reference imagery; and
- generated imagery.
We configure supported services to limit unnecessary storage where appropriate and available.
However, we do not represent that every service provider operates with zero data retention. Providers may retain or process limited information for purposes such as security, abuse prevention, service operation, legal compliance, or other purposes permitted under their applicable terms.
5. HOW WE SHARE INFORMATION
We may disclose information:
- to service providers that help us operate LumaLux;
- when necessary to provide functionality you request;
- to process purchases or subscriptions;
- to protect LumaLux, our users, service providers, or others;
- to investigate fraud, abuse, or security incidents;
- when required by law or valid legal process; or
- as part of a corporate transaction such as a merger, acquisition, financing, reorganization, or sale of assets, subject to applicable law.
We do not sell personal information for monetary consideration.
We do not currently use third-party advertising SDKs or cross-app behavioral advertising systems in the LumaLux application.
6. DATA RETENTION
We retain different categories of information for different periods based on why the information is needed.
Projects and Customer Content
Project information and associated content may be retained while your account or project remains active so that LumaLux can provide generation, editing, enhancement, recovery, and related functionality.
Deleting a show initiates removal of associated content from LumaLux-controlled active systems. Deletion may require asynchronous processing and may not immediately remove information from backups, caches, security records, service-provider systems, or records that we reasonably need to retain.
Diagnostics
LumaLux-controlled private-beta diagnostic records are generally retained for approximately 30 days and are subject to a recurring deletion process.
Other operational, security, transaction, or administrative records are separate from these diagnostic records and may be retained for longer where reasonably necessary.
Transaction and Accounting Records
Purchase, subscription, credit, refund, beta-administration, and related transaction records may be retained as reasonably necessary for purposes such as:
- transaction reconciliation;
- accounting;
- fraud prevention;
- security;
- dispute resolution; and
- legal or regulatory obligations.
7. ACCOUNT AND DATA DELETION
Signing out does not delete your LumaLux account or content.
Ending or expiring private-beta access also does not automatically delete your account, projects, or shows.
Private Beta Deletion Requests
During the private beta, you may request deletion of your LumaLux account and associated personal information by contacting:
We may verify your request using the email address associated with your account. We will not ask you to provide your password or one-time authentication code by email to verify a deletion request.
We aim to acknowledge deletion requests within three business days and normally complete verified requests within 30 calendar days.
When a verified deletion is completed, we remove applicable customer-specific content and disposable diagnostic information from our active systems while retaining limited information where reasonably necessary for legitimate accounting, transaction reconciliation, fraud prevention, security, dispute resolution, or legal purposes.
Information may remain temporarily in service-provider backups, caches, security records, or other systems according to applicable retention practices.
Files on Your Device
LumaLux cannot remotely delete content stored only on your devices or copies you have exported or shared.
This may include locally stored projects, generated imagery, rendered videos, photo-library copies, file exports, shared copies, and device or cloud backups.
If you want to remove locally stored LumaLux application data, delete any exported copies you control and remove the LumaLux application from your device rather than using a feature that preserves application data.
8. YOUR CHOICES
Depending on the features you use, you may:
- choose whether to provide custom descriptions;
- choose whether to save or share generated videos;
- delete shows using available controls;
- sign out of your account;
- discontinue beta participation; and
- request account deletion.
Your device, operating system, and account providers may provide additional privacy controls.
9. SECURITY
We use administrative, technical, and organizational safeguards designed to protect information against unauthorized access, use, alteration, and disclosure.
No method of electronic storage or transmission is completely secure, and we cannot guarantee absolute security.
10. CHILDREN'S PRIVACY
LumaLux is not directed to children under 13, and we do not knowingly collect personal information from children under 13.
If you believe a child has provided personal information to LumaLux, contact:
11. INTERNATIONAL PROCESSING
LumaLux and its service providers may process information in the United States and other locations where they or their service providers operate.
Data-protection laws in those locations may differ from those in your jurisdiction.
12. PRIVATE BETA
The LumaLux private beta is pre-release software.
Features, service providers, processing methods, and data practices may evolve as we test and improve the product.
If we make material changes to how we handle personal information, we will update this Privacy Policy as appropriate.
13. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy as LumaLux evolves or as legal, technical, or operational requirements change.
When we update this policy, we will revise the effective date and provide additional notice where required.
14. CONTACT US
For privacy questions and account-deletion requests:
For general inquiries:
Unreal Projections LLC
Minnesota, United States